These days, most business owners need a website…but it can feel overwhelming! Where do you start? Should you DIY or hire a web designer? What hosting platform should you use? To get some answers I sat down with web design queen Pualena Aule’aloha of Pualena Digital Design. Here’s some insider tips on how to create a business website that works best for your business!

As a business owner, you’ve probably heard the term SEO, short for search engine optimization. But what is SEO and how does it work? Why should you care about it when it comes to your website and online presence? I sat down with SEO expert Sean Work, of Judicious Inc. to get some answers. Read on to learn about the importance of SEO, common SEO mistakes, and one thing you can do right now to improve the SEO of your website.

A reoccurring nightmare: you’re staring at your computer screen, way past your bedtime. You need to write copy for your website…but everything that comes out is unintelligible mumbo jumbo. Cue the panic. What is happening? You do speak the English language...don’t you?! Then why is this so hard? As a professional copywriter, I’ve written hundreds of websites for all kinds of businesses. The main thing I’ve learned from all this writing (and my fair share of panicking), is that great website copy is like baking a delicious cake. You need to start with a few key ingredients, in a specific order, or else it’s going to come out crappy. Here’s my three C’s of great copy - with some simple writing exercises to help get you started.