Someone asked me the other day, “how do you write?”
What came out of my mouth was - “stay true to your voice”. Don’t conform to what you think others want to hear or expect.
When it comes to content writing for businesses, it’s about learning the voice of my clients and staying true to their voice. This means really getting to know them as a person, not just as a business owner. How do they speak? What is their sense of humor like? What do they love, and what do they hate? I’m a big believer in the law of attraction - you get what you put out.
I’ve found that getting clear on who you are, what you stand for, and what you want - in your business and life is the starting point for great things. As I gain clarity, I attract more clients who have a clear vision, which makes working together feel like a flow, rather than fighting a lion.
Instead of trying to be someone or something I think people will like, I strive to just be me - and I enjoy working with people who are true to themselves. Often times, they happen to have a business that they wholeheartedly believe in - a strong emotional connection that goes beyond the profit motive. The profit comes naturally because of their solid foundation. I would say this is the philosophy behind my work as a writer and business owner - to thine own self be true. It’s also my philosophy for this blog.
As a recovering perfectionist, starting this blog has been on my to-do list but I always have an excuse. The mother of all my excuses is rooted in a fear of insignificance - a feeling that there are so many writers, bloggers, and content creators out there that my voice will just be one more adding to the deafening noise.
But that’s not true - for any of us. My voice and my experience are unique and valuable. So is yours. There may be someone out there who needs to hear what I have to say, or what you have to say. Don’t deprive them of those words. I know there are many people in my life where if they had remained silent, I would not be where I am today. They opened their mouths and saved my life, many times without even knowing it.
So here’s to speaking up. Stay tuned for a new blog on the 8th of every month. I’ll be diving into topics on writing, creativity, entrepreneurship, and more… until I run out of words… which will be when my cat grows thumbs and starts helping me type this stuff.
Until next time --